Reckitt Benckiser
Clean dishes, cleaner results.A campaign that outperformed expectations — and then some.
In-Aisle, Online,
Unmissable
This campaign was designed to do one thing: move dishwashers. But it didn’t stop there. Malkoppi built an integrated retail and digital engine that didn’t just sell appliances — it elevated Finish from add-on to essential.
The concept was simple: buy any dishwasher, get 10% cashback in your Makro mRewards wallet, plus 42 free Finish washes. Execution, however, was anything but. We developed the promo system, creative suite, and redemption journey from scratch — designing a frictionless path that ran seamlessly across aisle, screen, and CRM.
From shelf talkers to hero displays, matching digital banners to Makro’s retail pages, every touchpoint spoke one language: clarity, trust, and irresistible value. AEG’s clean aesthetic met RB’s commercial precision — and the results followed.
The campaign delivered a return on investment more than triple the retail category benchmark, lifting both Makro’s dishwasher sales and Finish’s attach rate across key stores nationwide.
Services
• Campaign concept and creative system (retail and digital)
• TVC production and national broadcast submission
• Retail POS toolkit (hero displays, shelf talkers, price fins) and digital banner suite
• Promotion governance: T&Cs, claim-line approvals, and redemption UX
