Hisense
Building the Retail and Performance Infrastructure Behind a Category Leader
impact
snapshot
Operating across televisions, appliances and air conditioning, Hisense competes in one of the most aggressive consumer electronics markets in the region.
Commercial Performance
R5.6M+ Black Friday Conversion Value
#1 TV Market Position Achieved
Customer Acquisition
96,200 New Subscribers
1117% Database Growth
Audience Reach
30M+ Campaign Impressions
851K+ Engagements
700K+ Video Views
The Mandate
Localise a global electronics brand for the South African market without diluting global brand equity. Align retail activation, production and paid media into a single measurable system while accelerating sell out across major national retailers. At the same time, build the owned customer infrastructure required for long term growth.
Category leadership is not a campaign outcome. It is a system.
What We Built
Retail and Digital Integration
Paid media, retailer promotions, landing infrastructure and in store activation were aligned into one commercial framework. Digital demand connected directly to retail conversion pathways across major national partners.
Content and Production Infrastructure
Millions of rands worth of broadcast, digital and social assets were produced locally to translate global brand storytelling into the South African market. These assets powered both national campaigns and always on content ecosystems across multiple product categories.
Customer Acquisition Systems
Performance campaigns were engineered to capture and grow owned audiences. Subscriber acquisition architecture and remarketing systems created a rapidly expanding database that now exceeds ninety six thousand subscribers.
Trade and Market Activation
Retail relationships across national partners were supported through integrated trade frameworks, retailer specific creative variations and promotional mechanics designed to drive measurable sell through.
Commercial Outcome
• Expansion of owned audience infrastructure across the South African market
• Strong alignment between retail execution and digital demand generation
• Performance media translating directly into measurable retail demand
• Sustained category leadership during major national campaign periods
The Real Difference
We do not run isolated campaigns for Hisense. We operate the infrastructure that allows the brand to scale.
Brand positioning, retail integration, production systems, performance media and customer data all move in the same direction.
That alignment is where growth happens.
