Hisense

What started as a simple “subscribe & win” mechanic evolved into a full-scale acquisition engine that kept Hisense’s digital ecosystem buzzing. Built and optimised by Malkoppi, Click & Win transformed everyday scrolls into measurable growth—seamlessly connecting paid media, CRM automation, and creative storytelling across every major channel.

The campaign ran across web, Facebook, X, Instagram, and YouTube—directing users through a low-friction funnel designed for conversion. Each signup dropped directly into Hisense’s email CRM, building a real, retargetable audience for future launches and promotions.

After outperforming expectations in 2024, the concept was relaunched in 2025 with an upgraded format: more frequent rewards, a stronger content cadence, and creative variations that kept performance high while lowering cost-per-lead.

From funnel strategy to motion content, every asset was designed to feel effortless—because great performance marketing should never look like hard work.

Built as a customer-acquisition engine, Click & Win ran across Web, Facebook, X, Instagram and YouTube, directing users into a streamlined sign-up flow that fed directly into Hisense’s email CRM. In 2024 the mechanic proved so effective it was re-introduced for 2025 with an enhanced cadence—shifting from monthly prizes to weekly drops to increase urgency and repeat participation. Creative variations and short-form video kept the format fresh while paid and organic worked together to lower cost-per-lead. The result: a constantly growing, marketable database and an always-on pipeline for launches, promos and retail events.

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The Work:

• Paid social & YouTube acquisition setup and optimisation
• Funnel & landing-page design with CRM/email integration
• Creative system (static/motion) for multi-platform placements

The Results:

• 2.1M+ Impressions
• 45K+ Clicks/Conversions
• Site session times significantly up
• R25K budget

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